In this blog post I would like to inform you about the innovations from the iPhone KeyNote.
This year we did not do a live ticker for the KeyNote. This was mainly due to a shooting that took place earlier in the day and it was therefore not possible to prepare a live ticker to deliver the usual quality. But now to the summary which will appear here in German and English.
Apple presented new AirPods Pro, new Apple watches and iPhones last night. The KeyNote was again presented as a pre-recorded video and was shorter at around 70 minutes, but still packed compactly without rushing through the product presentations.
All products can be pre-ordered now and will be delivered on September 19, 2025.
Last update: September 14, 2025
AirPods Pro:
Photo: Apple / Amazon.de
The AirPods Pro 3 will receive better ANC (Active Noise Cancelling). The live translation feature (English, German, French, Portuguese, Spanish) will be available for the AirPods Pro 3 and as an update for the AirPods Pro 2. As of 13.09.2025, live translation will not be available in the EU and surrounding countries for the time being. The built-in sensors for measuring blood pressure and thus also physical activity are new. This means that further training sessions can now also be tracked via the fitness app (workouts) while wearing the headphones. Functions such as hearing test, hearing aid and hearing protection are also available again. Audio playback with active ANC is possible for up to 8 hours. Apple now supplies ear tips for 5 different sizes. That’s one more than before. The ear tips are now made of foam. The H2 chip from the AirPods 4 with ANC is still installed. For the first time, the AirPods Pro have dust and water protection certification. The AirPods Pro 3 have become cheaper, with a starting price of 249 euros.
If you are interested in buying the AirPods Pro 3, please order via this link. You will also be supporting my work at no extra cost to you.
Apple Watch Series 11:
Photo: Apple / Amazon.de
The Apple Watch Series 11 has been given one of the most interesting features of recent years in the form of blood pressure measurement. This is realized by sensors on the underside of the watch that examine the blood flow. The function requires 30 days of consecutive activity to make a statement about blood pressure. As the measurement is not as accurate as a blood pressure monitor, the Apple Watch only displays a message that high blood pressure should be checked by a doctor. The function will be made available in the USA, Europe and other countries. In addition, there is now 5G on the Series 11. The sleep index has also been updated and comes with watchOS 26. The battery life has been extended to 24 hours. The price starts at 449 euros.
If you are interested in buying an Apple Watch Series 11, please order via this link. You will also be supporting my work at no extra cost to you.
Apple Watch SE 3:
Photo: Apple / Amazon.de
The Apple Watch SE 3 receives a major update with the S10 chip and an allways-on display. The skin temperature sensors and sleep apnea detection are also coming to the SE 3. In addition, many features of the Series 9 and 10 are coming to the SE 3, such as Siri on-device, finger gestures and 5G functionality. The SE 3 is said to have up to 18 hours of battery life. Fast charging is now also supported. The starting price is 269 euros, which is 20 euros more expensive than the SE 2.
If you are interested in buying an Apple Watch SE, please order via this link. You will also be supporting my work at no extra cost to you.
Apple Watch Ultra 3:
Photo: Apple / Amazon.de
The Apple Watch Ultra 3 gets the wide-angle LTPO display of the Series 10 and 5G mobile communications, as well as independent satellite notifications and location transmission. The second hand display in the Always-On Display is now also available in the Ultra 3. The battery life is 42 hours. All the features of the Series 11 are also included. The price starts at 899 euros.
If you are interested in buying an Apple Watch Ultra 3, please order via this link. You will also be supporting my work at no extra cost to you.
Standard iPhone 17:
Photo: Apple / Amazon.de
The standard iPhone 17 finally gets the 120hrz Pro-Motion display, with Allways-On and the display is now 6.3″ instead of 6.1″. The display brightness has been increased to 3,000 nits. All iPhones get Ceramic Shield 2 for even better protection against scratches on the front and back. The battery has been improved and now lasts for 30 hours of video playback. The A19 chip is installed, for the first time with Neural Engine cores for the GPU processors. This is the case with all iPhones. The standard iPhone retains its camera arrangement on the back. The front camera has the biggest changes. It now has 18 megapixels and, like all new iPhones, a square sensor. Among other things, this allows 16:9 photos to be taken without having to rotate the iPhone. The camera adjusts automatically and recognizes when other people come into the picture and expands its picture format automatically. The front camera also supports Center Stage for the first time on this model. All iPhones also come with the option of simultaneous recording with the rear and front cameras to capture your emotions while filming. Both rear cameras now also have 48 megapixels. Fast charging for 50% battery in 20 minutes is now supported. All iPhone models start with a minimum memory of 256GB. The price starts at 949 euros.
If you are interested in buying the iPhone 17, please order via this link. You will also be supporting my work at no extra cost to you.
iPhone Air:
Photo: Apple / Amazon.de
The iPhone Air is Apple’s thinnest iPhone, with a thickness of just 5.6 mm made of titanium and the new camera plateau. The entire camera technology, the A19 Pro chip and the antennas are all built into the camera plateau, leaving enough space for the battery, which is nevertheless significantly smaller and Apple has directly included and presented a MagSafe battery in its portfolio. However, the battery pack will only be usable on the iPhone Air. The display is 6.5″ in size. Alongside the A19 Pro is a new version of Apple’s C1 modem, the C1X. The A19 Pro chip has one graphics core less. The iPhone Air does not have a SIM card slot and only supports eSIM worldwide. Apple has also installed the new N1 chip, which is responsible for all wireless connections – i.e. WLAN, hotspot, Bluetooth and NFC. There is a 48 mega pixel camera with telephoto lens on the back and the 18 mega pixel front camera also brings Center Stage. Ceramic Shield 2 is installed on the front, Ceramic Shield 1 on the back. USB C only works with USB 2.0. The speaker is only a mono speaker built into the ear cup. It is also possible to attach the iPhone magnetically to a cross-body strap so that it can be worn open. The price starts at 1,199 euros.
If you are interested in buying the iPhone Air, please order via this link. You will also be supporting my work at no extra cost to you.
iPhone 17 Pro / Pro Max:
Photo: Apple / Amazon.de
Apple did not present this year’s Pro models separately. This immediately suggested that both models have the same hardware capabilities with a different sized display. Both models are again made of aluminum instead of titanium. The camera plateau is also present here, but significantly larger than on the iPhone Air. A new vapor chamber system ensures that heat can be dissipated much better. We will find out how this works in reality in the next hot summer at the latest. The battery has also been improved again with at least 4 hours more video playback. The rear cameras are now all 48 megapixel Fusion cameras, which means that the telescopic camera has been given a major update and can now zoom up to 8x. The digital zoom increases to 40x. ProRes RAW and Genlock (via external hardware from Blackmagic for synchronization in a video camera system) are now supported. eSIM and Nano SIM in dual sim mode are still supported. In other markets, the iPhone 17 Pro/Max is only sold with eSIM. In markets where a nano SIM card slot is installed, the battery is 200mAh smaller. That is about 2 hours of video playback less in capacity. The iPhone 17 Pro Max comes with a 2TB storage option for the first time.
The price for the iPhone 17 Pro starts at 1,299 euros
The price for the iPhone 17 Pro Max starts at 1,499 euros
If you are interested in buying the iPhone 17 Pro and Pro Max, please order via this link. You will also be supporting my work at no extra cost to you.
This was a brief summary of the Apple iPhone event on September 9, 2025.
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iPhone 16e
iPhone 16 Pro
iPhone 16 Plus (Link 1)
iPhone 16 Plus (Link 2)
iPhone 16
Apple Watch Series 10
Apple Watch Ultra 2
Apple AirPods 4 ANC